Thank you for visiting our website and for your interest in our company. The protection of your personal data is of high importance to us and we wish you to feel safe visiting our internet sites. In the following, we describe which information we collect when you visit our website and how this information is used.
Our Contact details
You can find our contact details, in the disclaimer.
We collect, process and use personal data of users only in compliance with the relevant data protection regulations. This means that user data will only be used if a legal permission or consent has been obtained. We will inform you of the legal basis of our data processing in accordance with Art. 13 DSGVO.
If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consents is Art. 6 para. 1 lit. a and Art. 7 DSGVO, the legal basis for processing for the performance of our services and performance of contractual measures as well as for answering inquiries is Art. 6 para. 1 lit. b DSGVO, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c DSGVO, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f DSGVO. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) DSGVO serves as the legal basis.
In addition, we take organisational, contractual and technical security measures (in accordance with Art. 32 DSGVO) in accordance with the state of the art in order to ensure that the provisions of data protection laws are observed and thus to protect the data we manage against accidental or intentional manipulation, loss, destruction or against access by unauthorised persons.
If we commission third parties with the processing of data on the basis of a so-called “order processing contract”, this is done on the basis of Art. 28 DSGVO.
For technical reasons, data such as the following, which your internet browser transmits to us or to our web space provider (so called server log files), is collected: – type and version of the browser you use – operating system – websites that linked you to our site (referrer URL) – websites that you visit – date and time of your visit – your Internet Protocol (IP) address. The Data will be deleted after 90 days at the latest, unless there are other compelling reasons to the contrary.
This anonymous data is stored separately from any personal information you may have provided. The data is used for statistical purposes in order to improve our website and services. We reserve the right to subsequently check this data if we become aware of concrete indications of illegal use.
In respect to your personal data, you have the right to request from us information, correction, erasure or limitation in accordance with the legal regulations. Furthermore, we provide you with your data in a structured, conventional and machine-readable format. If we use your data based on your consent, you may revoke your consent at any time. From the time of revocation, we will no longer use your data for the agreed purpose. If we believe to have a legitimate interest in processing your data, you may contact us via email@example.com and raise your objection. Irrespective thereof, you may at any time contact the responsible supervising authorities.
Rights to Withdraw
If your personal data are based on legitimate interests in accordance with Art. 6 para. 1 sentence 1 f. GDPR, you have the right to object to the processing of your personal data, if there are reasons arising from your particular situation. In the event of a justified objection, we will no longer process the personal data.
Erasure of Data
When your data are no longer needed for the specified purposes or if their storage is inadmissible for other legal reasons, we will delete them. Excluded from this, are lawfully collected data which we are obliged to store for legal reasons. Please note that for each deletion the data are initially blocked in order to avoid accidental erasure or potential willful damage. For technical reasons, data may in certain cases be duplicated in data backup files or by mirroring. Such copies may be erased after some delay due to technical reasons.
Purpose of Registering
We offer you the opportunity to sign up for our website. The information entered when signing up is collected and stored solely for use by our website. When signing up for our website, we also store your IP address and the date and time you registered. This serves to protect us in the event a third party improperly and without your knowledge makes use of your data to sign up for our site. None of this information is transferred to third parties. Nor is any of this information matched to any information that may be collected by other components of our website.
On our website we offer you the opportunity to contact us, either by email and/or by using a contact form. In such event, information provided by the user is stored for the purpose of facilitating communications with the user. No data is transferred to third parties. Nor is any of this information matched to any information that may be collected by other components of our website.
On our website we offer you the opportunity to post comments about individual articles. For this purpose, the IP address of the user/internet connection subscrber is stored. This information is stored for our security in the event the author through his/her comments infringes against third party rights and/or unlawful content is entered. Consequently, we have a direct interest in the author’s stored data, particularly since we may be potentially liable for such violations. No data is transferred to third parties. Nor is any of this information matched to any information that may be collected by other components of our website.
Our website makes use of so-called cookies in order to recognize repeat use of our website by the same user/internet connection subscriber. Cookies are small text files that your internet browser downloads and stores on your computer. They are used to improve our website and services. In most cases these are so-called “session cookies” that are deleted once you leave our website.
To an extent, however, these cookies also pass along information used to automatically recognize you. Recognition occurs through an IP address saved to the cookies. The information thereby obtained is used to improve our services and to expedite your access to the website.
You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.
A web service of the company Automattic Inc., 60 29th Street #343, CA 94110 San Francisco, United States of America (hereinafter: WordPress) is downloaded from our website. We use this information to ensure the full functionality of our website. In this context, your browser may transmit personal data to WordPress. The legal basis for data processing is Art. 6 Para. 1 lit. f DSGVO. The justified interest consists in an error-free function of the Internet page. Automattic Inc. has certified itself within the framework of the EU-US Privacy Shield Agreement (see https://www.privacyshield.gov/list). The data will be deleted as soon as the purpose of its collection has been fulfilled. Further information on the handling of the transferred data can be found in WordPress’s data protection declaration: https://automattic.com/privacy/
You can prevent the collection and processing of your data by WordPress by deactivating the execution of script code in your browser or by installing a script blocker in your browser (this can be found, for example, at www.noscript.net or www.ghostery.com).
Translated with www.DeepL.com/Translator
Use of Google Analytics with anonymization
Our website uses Google Analytics, a web analysis service from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, hereinafter referred to as “Google“. Google Analytics employs so-called “cookies“, text files that are stored to your computer in order to facilitate an analysis of your use of the site.
The information generated by these cookies, such as time, place and frequency of your visits to our site, including your IP address, is transmitted to Google’s location in the US and stored there.
We use Google Analytics as an IP anonymization feature on our website. In doing so, Google abbreviates and thereby anonymizes your IP address before transferring it from member states of the European Union or signatory states to the Agreement on the European Economic Area.
Google will use this information to evaluate your usage of our site, to compile reports on website activity for us, and to provide other services related to the website- and internet usage. Google may also transfer this information to third parties if this is required by law or to the extent this data is processed by third parties on Google´s behalf.
Google states that it will in never associate your IP address with other data held by Google. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.
Google also offers a disabling option for the most common browsers, thus providing you with greater control over the data which is collected and processed by Google. If you enable this option, no information regarding your website visit is transmitted to Google Analytics. However, the activation does not prevent the transmission of information to us or to any other web analytics services we may use. For more information about the disabling option provided by Google, and how to enable this option, visit https://tools.google.com/dlpage/gaoptout?hl=en
Google Re-/Marketing Services
We use the Google Inc. Marketing and Remarketing Services (“Google Marketing Services”) by the Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (“Google”).
Google Marketing Services allows us to better target advertisements for and on our website so that we only present ads to users that potentially match their interests. E.g.: It is called remarketing if users are also shown ads for products they are interested in on other websites.
For these purposes, when Google and our other websites that are running Google Marketing Services are activated, Google runs a code and so-called (re) marketing tags (invisible graphics or code, etc., also named web beacon) are added and incorporated into the website. With their help, the user is provided with an individual cookie, viz. a small file is saved (instead of cookies, comparable technologies can also be used).
The cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file it is noted which web pages users visited, what content they are interested in and what offers they have clicked, as well as technical information about the browser and operating system, referring web pages, visit time and other information about the use of the online offer.
The IP address of the users is also recorded, whereby in the context of Google Analytics the IP address is shortened within member states of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases data is transmitted to a Google server in the US and shortened there. The IP address will not be merged with data of the user within other offers from Google. The information mentioned above may also be associated with information from other sources. So that ads according to the interests of the users can be displayed when they visit other websites.
The data of the users are pseudonymised processed in the context of the Google marketing services. That means Google stores and processes e.g. not the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. From the perspective of Google, the ads are not managed and displayed to a specifically identifiable person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if users have explicitly allowed Google to process their data without this pseudonymization. The information collected about users by “DoubleClick” is transmitted to Google and stored on Google’s servers in the United States.
Among the Google marketing services we use is amongst others the online advertising program “Google AdWords”. In the case of Google AdWords, each advertiser receives a different “conversion cookie”. Cookies cannot be tracked through AdWords advertisers’ websites. The information collected through the cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.
Another Google marketing service we use is the Google Tag Manager, which allows additional Google analytics and marketing services to be integrated into our website (e.g. AdWords, DoubleClick, or Google Analytics).
If you wish to opt-out of Google Marketing Services, you may take advantage of Google’s settings and opt-out options: http://www.google.com/ads/preferences.
Within our on-line offer so-called “Facebook pixels” of the social network Facebook, which are operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”).
With the help of the Facebook pixel, Facebook is able to designate the visitors of our offer as a target group for the presentation of advertisements, so-called “Facebook Ads”. Accordingly, we use Facebook pixel to display Facebook ads only to those Facebook users who have also shown an interest in our website. In other words, with the help of the Facebook pixel, we want to make sure that our Facebook ads are in line with the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing if users were redirected to our site after clicking on a Facebook ad.
Facebook pixel is directly integrated by Facebook when calling our website and can save a so-called cookie (a small file) on your device.
If you log in to Facebook or visit Facebook in a logged-in state, the visit of our offer is noted in your profile. The data collected about you are anonymous to us, so they do not give us any indications about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible. The processing of the data by Facebook is part of Facebook’s data usage policy. Accordingly, you will learn more about how the remarketing pixel works and more generally about how Facebook ads are displayed in Facebook’s Data Usage Policy: https://www.facebook.com/policy.php.
You may object to the data collection and use of your data by Facebook Pixel to display Facebook Ads. To do this, you can visit the page set up by Facebook and follow the instructions for the usage-based advertising settings: https://www.facebook.com/settings?tab=ads or the contradiction on the US-American site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform independent, that means they are adopted for all devices, such as desktop computers or mobile devices.
Use of Facebook components
Where the processing of personal data is based on Article 6(1) lit. f GDPR our legitimate interest.
The processing of personal data is based on Article 6 I lit.f GDPR. On that behalf, we are legitimated to use the social network Facebook. Our website employs components provided by facebook.com. Facebook is a service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.
Facebook is certificated under the Privacy Shield-Convention and offers the guaranty to comply with the European data law: https://www.privacyshield.gov/participantid=a2zt0000000GnywAAC&status=Active
Each time our website receives an access request equipped with a Facebook component, the component prompts your browser to download an image of this Facebook component. Through this process, Facebook is informed precisely which page of our website is being visited.
When you access our site while logged into Facebook, Facebook uses information gathered by this component to identify the precise page you are viewing and associates this information to your personal account on Facebook. Whenever you click on the “Like“ button, for example, or enter a comment, this information is transmitted to your personal account on Facebook and stored there. In addition, Facebook is informed of your visit to our website. This occurs regardless of whether you click on a component or not.
If you wish to prevent the transfer to and storage of data by Facebook about you and your interaction with our website, you must first log out of Facebook before visiting our website. The data protection policies of Facebook provide additional information, in particular about the collection and use of data by Facebook, your rights in this regard as well as the options available to you for protecting your privacy: https://de-de.facebook.com/about/privacy/
You can find an overview of Facebook plugins at https://developers.facebook.com/docs/plugins/
The use of Instagram
We promote the service Instagram on our website. Instagram is a service of Instagram Inc. By means of the integrated “Insta” button on our page, Instagram receives the information that you have accessed the corresponding page of our website. If you are logged into Instagram, Instagram may assign the visit to our site to your Instagram account and link the data by this means. The data transmitted by clicking the “Insta” button is stored by Instagram. You can find more information regarding the purpose and scope of data collection, its processing and use, as well as your related rights and settings options for protecting your privacy in the Instagram data protection notice under https://help.instagram.com/155833707900388.
To prevent your visit to our site from being accessed by your Instagram account, you must log out of your Instagram account before visiting our site.
Use of Pinterest
Our website employs the services of pinterest.com. Pinterest.com is a service of Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, USA. Through the “Pin it“ button integrated into our website, Pinterest is informed that you have accessed that particular page of our site. If you are logged into Pinterest, Pinterest can associate your visit to our site with your Pinterest account and thereby create a link to the data collected. Pinterest stores the data that is transferred through clicks on “Pin it“ buttons. You can find more information with respect to the purpose and extent of data collected, how it is processed and used as well as your rights in this regard and what settings you can use to protect your privacy by consulting the Pinterest data protection policy, which you can access at http://pinterest.com/about/privacy/.
To prevent Pinterest from associating your visit to our website to your Pinterest account, you must first log out of your Pinterest account before visiting our site.
Use of YouTube components with enhanced data protection mode
On our website we use components (videos) of YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA, a company belonging to Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA.
To this end, we use the “ – enhanced data protection mode – ” option provided by YouTube.
When you display a page that has an embedded video, a connection will be made to the YouTube server and the content will appear on the website via a communication to your browser.
According to the information provided by YouTube, in “ – enhanced data protection mode -”, data is only transferred to the YouTube server, in particular which of our websites you have visited, if you watch the video. If you are logged onto YouTube at the same time, this information will be matched to your YouTube member account. You can prevent this from happening by logging out of your member account before visiting our website.
Further information about data protection by YouTube is provided by Google under the following link:
Data protection provisions about the application and use of Shariff
Social buttons from social networks are used on our website. This serves to preserve, in the course of the weighing of interests, the optimal marketing of our offer.
Typically, the button solutions provided by the social networks already transmits personal data to the respective social network, when a user visits a website in which a social media button was integrated. By using the Shariff component, personal data is only transferred to social networks, when the visitor actively activates one of the social media buttons. Further information on the Shariff component may be found in the computer magazine c’t under http://www.heise.de/newsticker/meldung/Datenschutz-und-Social-Media-Der-ct-Shariff-ist-im-Usatz-2470103. Html provided. The use of the Shariff component is intended to protect the personal data of the visitors of our website and to enable us to integrate a button solution for social networks on this website.
The purpose and scope of the data collection and the further processing and use of the data by the providers on their pages as well as the possibility of contact and your relevant rights and setting options for the protection of your privacy can be found in the data protection information of the providers.
For security reasons and to protect the transmission of confidential data, such as enquiries you sent to us as the provider, this website uses an TLS/SSLencryption. You recognise an encrypted transmission by the change of the address line of the browser from “http://” to “https://” and by the lock-symbol in your browser address line.
If the SSL encryption is active, the data you have transmitted to us cannot be accessed by third parties.
Newsletter with Mailchimp
For the dispatch of the newsletter we use (within the scope of our legitimate interest in a technically correct handling of our customer information and analysis) the provider MailChimp (Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA) from the USA. As a result, your data is transferred to the USA, but Mail Chimp is registered with privacy shield and is obliged to comply with EU data protection regulations.
In addition, we will explicitly ask you in our newsletter to give your consent to send the data to Mail Chimp and to the USA. We will only send the newsletter to you if you have given us your consent to do so. For this purpose you will receive an e-mail from us with a link and further information and the request for your consent. If you click on this link, you agree to receive the newsletter and advertising from us. Your consent also includes the measurement of the success of our newsletter, if we will carry out such a measurement. The basis for the storage is your consent in accordance with Art. 6 Para. 1 lit. a DSGVO, which you give us when you register for the newsletter. You can revoke this consent at any time, simply by informing us informally (e.g. via contact form or e-mail or unsubscribe link in every e-mail). This revocation does not affect the legality of the data processing carried out up to that point.
The mails used by MailChimp contain a “web-beacon”, which sends the opening of the newsletter and/or the activation of a link contained therein by you to MailChimp. Information about your browser, your location and your IP address is transmitted to MailChimp. This information is used to optimize our approach to you.
Furthermore, our newsletter provider also uses this data, but only in a pseudonymous form (without your identification) to analyze and optimize our own service. Your data will not be used by the provider to contact you.
If you order the newsletter offered on our website, we will inform you in detail about what we inform you about, which of your data is stored and what it is used for. We will not pass on your data to third parties and will only use it for sending the newsletter.
Your data will remain stored as long as it is stored in our e-mail list, as long as the storage is still necessary for legal prosecution by us or for our other legitimate interests or as long as we are legally required to store your data.
Translated with www.DeepL.com/Translator (free version)
On the basis of the Federal Data Protection Act, you may contact us at no cost if you have questions relating to the collection, processing or use of your personal information, if you wish to request the correction, blocking or deletion of the same, or if you wish to cancel explicitly granted consent. Please note that you have the right to have incorrect data corrected or to have personal data deleted, where such claim is not barred by any legal obligation to retain this data.
(as of May 2018)